Mystery Research
Mystery Research is a means of generating objective feedback about a given company’s service. Trained testers are employed to ensure that a standardised process which mimics a realistic consulting situation is repeated and the results reported. Mystery Research is used for example as a means of assessing consulting and service standards, testing customer relations processes, or checking the results of personnel training.
Mystery Research furthers the customer survey instrument with the following specific advantages:
- Mystery Research is a measuring process which delivers objective results
- Additional criteria including sales orientation or the adherence to internal standards can be assessed
- There is no mixture of influences from customer attitudes such as for example general product satisfaction to other criteria like product knowledge of staff.
- The test scenario can be precisely specified in advance
- competition-tests are also possible
Qualiance has access to a databank of approximately 40,000 registered testers across Germany. Through cooperative programs we can manage test projects at a unified standard across Europe. The management of such test projects is supported by our use of an online platform which assists the overall processes selecting testers, training, field staff management, quality control, results analysis and the reporting itself. This secures extremely efficient project management.
Qualiance is a professional partner for all aspects of this work. We can offer:
- Shopping / Consultation Tests
- Phone call Tests
- Store-Checks
- Price Checks
- Competitor Monitoring
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